Work: Healthcare · Caregiver training

Caregiver training, easier to choose.

Organization
CareAcademy
Platform
WordPress on WP Engine
Role
UX, UI, custom site development, SEO
Timeline
4+ years

Explore careacademy.com (opens in a new tab)

The work

Redesigns and refinements for a platform that trains the people who care for others.

CareAcademy trains home care workers, home health nurses and family caregivers.

25+

Prototypes, from the home page to pricing and sign-up.

10+

A/B and split-traffic tests on the sign-up path.

3

Sites: the marketing site, plus two internal sites for product announcements and application documentation.

Testing

10+ A/B and split-traffic tests, one question at a time.

Sign-ups and engagement grew on evidence, not opinion: every result became the starting line for the next test.

How a test runs.
  • 3Pricing page redesigns
  • 3Home page designs
  • 2Site redesigns
  • 1,000+Hours of design and landing page optimization

Brand guidelines

One kit behind every template.

Color, type and components defined once and shared by the home page, pricing, catalog, course, blog and review templates — so a new page is assembled, not designed from scratch. A partial look at the kit:

Typefaces

Display face

Neue Haas Grotesk

  • 700

Text face

Neue Haas Grotesk

  • 400
  • 700

Color

  • Teal Headings, links, outlines On white 4.56:1 AA With ink 2.31:1 Fail #0A828F
  • Orange Primary actions, eyebrows On white 3.12:1 Large only With ink 3.38:1 Large only #F16736
  • Navy Catalog cards On white 9.9:1 AAA With ink 1.06:1 Fail #15437B
  • Midnight Dark bands, footer On white 13.17:1 AAA With ink 1.25:1 Fail #1A2F59
  • Cyan Eyebrows on dark On white 2.71:1 Fail With ink 3.89:1 Large only #02ADC1
  • Gold Ratings On white 1.91:1 Fail With ink 5.52:1 AA #EEB200
  • Mist Section grounds On white 1.23:1 Fail With ink 8.56:1 AAA #DEEAEB
  • Ink Body copy On white 10.53:1 AAA #3F3F3F

In use

Type · Neue Haas Grotesk

Transform caregiver education

Smarter training,
simplified compliance

Tailored solutions for every care setting

Assign classes, track completions and keep audit-ready logs — training that fits the way care teams already work.

Display
56 / 58.8 · Bold
Heading
48 / 50 · Bold
Eyebrow
18 · Bold · caps · +1
Body
18 / 29 · Regular

Buttons

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Catalog card

Class catalog

HHA Certification Program

Train, certify, and onboard new Home Health Aides with ease.

View Use Case

Proof

  • 550+ classes
  • 5.5M courses completed
  • 4.8 G2 Crowd

Scope

Next case study A design system for award-winning health AI and data

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