Ellie Cashman Design creates luxury wallpaper, fabrics, and home décor featuring large-scale, art-inspired floral and nature patterns. The brand combines traditional painting with digital artistry to develop striking, immersive interior surfaces.
Key Focus Areas
- Led a complete platform migration from Magento 2 to Shopify Plus, ensuring enhanced performance, scalability, and maintainability.
- Designed and managed the development of a custom wallpaper configurator to support dynamic pattern scaling, placement, and personalized ordering.
- Delivered a comprehensive UI/UX redesign focused on the luxury market, boosting brand perception and customer engagement.
- Implemented over 1,000 URL redirects and conducted comprehensive Magento 2 to Shopify URL mapping using advanced Regex rules to maintain SEO equity and optimize site structure.
- Built a multi-market storefront (US, UK, CA, and International) with localized pricing and currency support.
- Developed an SEO strategy that includes targeted keywords, optimized content, and improvements to Core Web Vitals to enhance organic visibility and site performance.
- Developed a fully responsive front end across all breakpoints for a seamless cross-device experience.
- Managed Google Ads and Analytics to enhance insights and optimize campaign performance.
Date:
November 11, 2025